Here’s some of my work that supported my rank as a top performer in my business development role at Oracle. I took an ABM approach throughout my sales campaigns, maximizing personalization and value.
Disclaimer: All trademarks, logos, and brand names are the property of their respective owners. All were created for strategic sales campaigns and sent directly to appropriate correspondents.
I designed this infographic and others alike for personalized follow-up emails to increase engagement and further interest. 
I designed this infographic to relate the entire OMC Suite to Culver’s and their burgers. Each ingredient is equivilent to each OMC product, all combining to create the "perfect combination." This was a deck I created to introduce my targeted account, Madison Reed, to Oracle Marketing Cloud. Click the image to view the full deck and see my presentation design, demonstration of a loyalty roadmap, and all text I crafted throughout.
Email Writing Examples
“I used Kim’s golden message and reworded and personalized it. Kim, your message is going into the Hall of Fame. ”
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Subj: Expanding Our Partnership | Oracle/Company
Hi [name],
Happy [day]! My name is Kimberly, and I’m involved in managing the [company]/Oracle relationship. 🙂
Considering we presently support other lines of your business (ERP/HCM), I was curious if you might find value in learning how we could expand our partnership to enhance your digital marketing strategy, as well?
Not sure how familiar you are with the Oracle Marketing Cloud suite, but we have a wide range of award-winning marketing solutions that I would love to introduce you to. This includes email marketing automation, website optimization, and content management (just to name a few).
For your reference, I've linked an overview of Oracle Marketing so that you can familiarize yourself with our offerings.
If you're open to a brief chat, I'd be happy to coordinate calendars.
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Hi [name] - Happy Super Bowl week!
With the final game of the season approaching, I wondered if it might be a good time to sync and strategize a game plan focused on achieving your digital marketing goals for the year.
For context, I’ve attached a visual explaining how our teams could collaborate to score your desired touchdowns, and help you win both new and returning customers.
Let me know your thoughts, and I hope you have a great day!
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Hi Matt,
Was curious if your marketing and sales teams leverage unified data to know who to target, when to reach them, and what to offer them?
If not, imagine if you had data-driven alignment between sales and marketing, where both teams could see the same customer dashboard, instantly measure conversions, and understand what's working in real time.
Panasonic Business turned to Oracle Marketing for this and lifted marketing-assisted sales by 10%, and their percentage of greenfield business by 20%. Read the case study here.
Open to investing some time to identify if our marketing technology can enable Bradbury to accomplish similar results?
[singature]
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Hey [name] - Read in Oscar Health’s 10-Q report that your business model is built around your member engagement engine and technology platform, which “collects and integrates data to provide real-time personalized insights.”
Just out of curiosity, how is your marketing team using this data to effectively understand your customers without relying on your tech team to query segments across all of your different technologies?
Oracle’s CDP is helping marketers in your space connect all their data sources to leverage a 360-degree view of their customers to provide individualized experiences, without relying on IT.
Open to learning more? Either way, love what you’re doing to challenge the frustrations of the U.S. healthcare system and provide consumers with high-quality, affordable care. As someone who’s seen loved ones’ struggles because of our expensive system, I truly appreciate it.
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