EDUCATION
The University of Texas at Austin
Aug. 2017 - May 2021
Bachelor of Science in Public Relations
McCombs Business Foundations Minor
GPA: 3.71
EXPERIENCE
Harness.io - Territory Development Representative - Austin, TX
Oct. 2022 - May 2023
Generated $1.8M in pipeline by coordinating New Business Meetings (NMBs) with engineering leaders at global organizations through strategic sales campaigns centered around business-specific needs.
Performed in-depth research to create value hypotheses and improve communications, resulting in email open rates of 60-100% across all campaigns.
Oracle - Marketing Cloud Consultant - Austin, TX
Aug. 2021 - Aug. 2022
Sourced $1.2M in pipeline by arranging introductory meetings with marketing leaders across the Retail, High-Tech, FinServ, and Manufacturing space through personalized sales campaigns.
Scheduled the most meetings out of my 30+ person team in Q4, and consecutively surpassed my quota, hitting 366% of my number in Q3 and ranking second on the leaderboard.
Serendipity Wines - Social Media Marketing Intern - Austin, TX
Sept. 2020 - May 2021
Defined social media strategies, including the development of our California-based social platforms.
Oversaw the company’s first social media ad campaign, resulting in an increase in reach on Instagram by 22,645.6% within the first five days of launching our geotargeted campaign.
Highlighted our suppliers and their brand/product throughout all social campaigns, from a "Women in Wine" series to "New Brand" features.
Housing Scout Leasing - Real Estate Agent - Austin, TX
Oct. 2019 – Dec. 2020
Helped UT students find and sign rental properties for the school year, including apartments, condos, and houses.
Generated all leads through direct outreach, social media marketing, and word-of-mouth referrals.
Ranked as the top fourth agent during my first semester with the brokerage, generating about $14,000 in commission.
Chevron Phillips Chemical Company - Public Affairs Intern - The Woodlands, TX
June 2020 – Aug. 2020
Created marketing communications for Chevron Phillip’s new product launch, PAO10, including the press release and stakeholder letter that was distributed to all customers & published on our website.
Spearheaded the virtual “take your kids to work day” event, responsible for the experiment ideas, website design, copy, and associated social media posts.
Developed other communications, like print ads, social media posts, internal newsletters, videos, additional press releases, etc.
U.S. Money Reserve - Social Media Marketing Intern - Austin, TX
Dec. 2019 – May 2020
Produced social media content that increased engagement and website traffic on Instagram & Facebook, increasing followers on each platform by 200+ across five months.
Utilized data analytical tools like Google Analytics and True Social Metrics to understand our audience and create more compelling content.
Presented all gathered data to the VP of Marketing each week along with new social media ideas to pursue.
Pearl Events Austin - Event Planning Intern - Austin, TX
Sept. 2019 – Jan. 2020
Assisted planners with event outlines, vendor lists, and design boards that were presented to clients during sessions.
Attended weddings and corporate events, including the Facebook Holiday Party of 500+ guests, and assisted planners with any issues, errands, or tasks that needed to be resolved.
B*Tru Arts - Public Relations/Event Planning Intern - Austin, TX
June 2019 – Sept. 2019
Independently managed all events we attended with the goal to expand brand awareness.
Created flyers and other promotional items that were viewed by 100+ community members at each event.
Interviewed new candidates for intern positions.
Sought out vendors, sponsors, and participants for events and tracked all costs through Excel
Asset Living (MUZE ATX) - Community/Marketing Assistant - Austin, TX
Aug. 2018 – Sept. 2019
Helped prelease 98% of our capacity as a new build by actively listening to prospect needs, and demonstrating effective tours.
Contributed to all marketing initiatives, including social media, on-campus marketing, the August event calendar, and pop-up events throughout the year.
Handled all resident complaints, issues, and inquiries before directing them to the managers.
ACADEMIC PROJECTS
Strategic & Communication Plan - Client: Round Rock Honey
Spring 2020
Performed in-depth research about our client, competitors, and target markets in order to develop a communication plan complete with events, print ads, social media promotions, and other techniques while staying within our given budget of $150,000
Black and Latinx Consumer Outreach - Client: Outdoor Voices
Fall 2018
Created a SWOT analysis through in-depth research to understand how Outdoor Voices reaches minorities and ways they could improve their engagement.
Ran a statistical analysis to identify how women and men exercise at night and applied results to brainstorm new products that Outdoor Voices could implement.
LEADERSHIP EXPERIENCE AND ACTIVITIES
Oracle - Mentor
Feb. 2022 - May 2022
Mentored a new BDC on my team with strategic messaging, daily best practices, cold calling, content creation, and other related activities to drive success.
Public Relations Student Society of America - Social Media Committee
Sept. 2019 - May 2021
Worked with committee members to produce social posts for all social media handles to generate awareness and increase membership activity.
ADDITIONAL INFORMATION
Computer Skills: Microsoft Office, Google Suite, Adobe Creative Cloud, Zoom, Slack, Teams, Salesforce, Oracle Eloqua, Outreach, Sales Navigator
Writing Skills: AP Style, Press Releases, Newsletters, Sales Communications, Content Writing
Research Databases/Analytical Tools: Mintel, Social Mention, True Social Metrics, Google Analytics
Interests: Playing the flute, Yoga, Calligraphy, Content Creation, Traveling, Reading